Glossary A–Z
If a word in your dashboard or this help center looks like it might mean something specific on Keepface, it’s probably here.
A
Affiliate Program — A revenue stream where you (an influencer) earn commission on sales you drive to a brand via a tracked link. See Affiliate Program.
Agency mode — When one Keepface login manages multiple Influencer profiles. Useful for talent agencies and creators with multiple distinct brand identities. See Agency mode.
Auto-release — When escrow money releases to the influencer because 7 days passed without the brand approving or disputing. Not a bug — a deliberate fairness mechanism.
B
Brand — A sub-entity inside a Company workspace. Campaigns, lists, and CRM data live at the Brand level. A Company can have one or many Brands. See Company vs Brand.
Bonus balance — KPC credited as part of a top-up promo. Spendable like regular KPC, but never withdrawable. Consumed first (FIFO) when you spend.
Brief — The written description of what a campaign requires from an influencer (deliverables, deadline, brand voice, do’s and don’ts).
C
Campaign — A structured project where a Brand invites multiple influencers to do work in exchange for compensation.
Company — The top-level workspace for the brand side. Owns billing, the team, the wallet, and one or more Brands.
CPM — Cost per thousand impressions. Used in EMV calculations.
D
Deliverable — A specific output an influencer commits to in a campaign — e.g. “1 Reel + 3 Stories on @account by Oct 14”.
Dispute — When a brand formally objects to a deliverable within the 7-day window. Pauses the auto-release timer and triggers Keepface review. See Dispute resolution policy.
E
EMV (Earned Media Value) — An estimate of what your campaign would have cost as paid media. We compute it conservatively — see EMV explained.
Escrow — Money held by Keepface between when a campaign is accepted and when the deliverable is approved. Protects both sides.
Essential — Articles in this help center marked Essential are launch-priority — the small set every user should be able to find quickly.
F
FX spread — The 2% premium on top of the mid-market rate that Keepface charges on every currency conversion. See FX spread.
H
Holdback — A waiting period after a sale before its commission is released to an affiliate. Prevents commissions from being paid on transactions that get refunded.
I
Intelligence Unlock — A paid per-profile report that gives a Brand deeper data on a specific Influencer (audience, brand fit, contact). See Intelligence Unlock.
Invitation — A structured campaign offer sent from a Brand to an Influencer, with the brief, compensation, and an accept/decline action.
K
KPC (Keepcoin) — Keepface’s internal credit currency. 1 KPC = $1 USD value. Used to pay for outreach, unlocks, and as the universal denominator for system-internal flows. Not a cryptocurrency.
L
List — A curated grouping of influencers by niche, country, audience, and tags. The main discovery surface on the marketplace. Public list cards show only 6 sample influencers — see Why only 6.
M
Managed mode — A campaign service mode where Keepface staff handle brief writing, influencer selection, and dispute mediation on behalf of the brand. See Managed mode.
MCS (Minimum Compensation Standard) — A floor we set on per-deliverable compensation, varying by country and tier, to keep the marketplace fair to influencers. See MCS.
P
Pico / Nano / Micro / Medium / Macro / Mega — Influencer audience-size tiers (0-1K / 1-5K / 5-50K / 50-100K / 100K-1M / 1M+). See Tiers explained.
private_seed — A profile status meaning the profile exists in our system (e.g. added by a brand for CRM tracking) but isn’t publicly discoverable in the marketplace. See private_seed.
S
Self-service mode — A campaign where the brand manages everything directly: writes the brief, picks influencers, approves deliverables. Lowest fee, no Keepface mediation.
Service mode — One of three campaign workflows: Self / Escrow / Managed. See Service modes side-by-side.
T
Tier ramp — A higher commission share (e.g. 85% or 90% instead of 80%) that an affiliate unlocks after sustained sales for a specific brand.
W
Wallet — Every Keepface workspace (Company, Influencer, System) has one wallet that holds multi-currency balances. See Your workspace has a wallet.
Workspace — The top-level unit you log into. Three kinds: Company (brand side), Influencer (creator side), System (Keepface internal). See Workspace types.