Essential — launch priority
What is the difference between a Company and a Brand
A Company is your top-level workspace. A Brand is a sub-entity inside it. Most actions happen on a Brand; a few only make sense at the Company level.
The hierarchy
Company workspace (one per organization)
├── Team members + roles
├── Wallet (multi-currency)
├── Billing + invoices
└── Brand 1, Brand 2, Brand 3 …
├── Campaigns
├── Saved lists
└── CRM notes on influencersWhat lives where
| At the Company level | At each Brand |
|---|---|
| Wallet (one, for the whole company) | Campaigns |
| Billing + invoices + tax info | Saved influencer lists |
| Team members and their roles | Brand-private notes (CRM) |
| Audit log | Brand assets, logo, guidelines |
| Subscription plan | Per-brand spending caps |
When you operate one brand
You still get a Company and a Brand — Keepface auto-creates a default Brand named after your company. You’ll mostly work inside that Brand. See Single-brand setup.
When you operate many brands
Add a Brand for each one — useful for agencies and conglomerates. Campaigns, lists, and CRM notes stay separate per brand, but the wallet and team are shared. See Add a brand and Agency setup.
Quick mental model
The Company is the bank account and the team. The Brand is the marketing campaign happening on a specific product or label.