How a Brand's campaign spend draws from the Company wallet

Every Brand inside a Company draws from the same Company wallet. Spend is attributed to the originating Brand for reporting, but funds come from one shared place.

A common point of confusion when you have multiple Brands: where does the money come from?

Short answer: one Company wallet pays for everything. Each spend is attributed to a specific Brand for reporting and reconciliation, but the funds all come from the same place.

How a campaign spend flows

You launch a campaign on "Brand A"
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Money is locked from Company wallet (escrow)
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Spend is attributed to "Brand A" in the ledger
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On approval, money moves to influencer wallet

If you also launch a campaign on Brand B simultaneously, it draws from the same Company wallet, but the spend is tagged “Brand B” in the ledger.

Why one wallet, not per-brand wallets

Cleaner reconciliation, one balance to top up, one set of invoices
No internal transfers needed if you reallocate budget between brands
Single FX exposure, currency moves once, not per brand

If you need separate financial books per brand (e.g. your agency bills clients separately), use Per-brand spending limits and the per-brand line items in the Transactions and statements export.

What gets attributed to a Brand

Spend	Attributed to
Campaign budget (escrow lock + release)	The Brand that owns the campaign
Outreach charges	The Brand that ran the outreach
Profile unlocks	The Brand whose user clicked unlock
FX spread on conversions	Company-level (no Brand)
Bonus KPC consumption	Same Brand the spend was attributed to

Tracking per-brand spend

Brand dashboard, total spend in the date range, by campaign
Wallet ledger, every line is tagged with the originating Brand
CSV export, brand_id column for finance reconciliation

Limits per Brand

You can set a monthly cap per Brand so a single team can’t accidentally drain the shared wallet. See Per-brand spending limits.