Essential — launch priority

How a Brand's campaign spend draws from the Company wallet

A common point of confusion when you have multiple Brands: where does the money come from?

Short answer: one Company wallet pays for everything. Each spend is attributed to a specific Brand for reporting and reconciliation, but the funds all come from the same place.

How a campaign spend flows

You launch a campaign on "Brand A"
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Money is locked from Company wallet (escrow)
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Spend is attributed to "Brand A" in the ledger
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On approval, money moves to influencer wallet

If you also launch a campaign on Brand B simultaneously, it draws from the same Company wallet — but the spend is tagged “Brand B” in the ledger.

Why one wallet, not per-brand wallets

Cleaner reconciliation — one balance to top up, one set of invoices
No internal transfers needed if you reallocate budget between brands
Single FX exposure — currency moves once, not per brand

If you need separate financial books per brand (e.g. your agency bills clients separately), use Per-brand spending limits and the per-brand line items in the Transactions and statements export.

What gets attributed to a Brand

Spend	Attributed to
Campaign budget (escrow lock + release)	The Brand that owns the campaign
Outreach charges	The Brand that ran the outreach
Profile unlocks	The Brand whose user clicked unlock
FX spread on conversions	Company-level (no Brand)
Bonus KPC consumption	Same Brand the spend was attributed to

Tracking per-brand spend

Brand dashboard — total spend in the date range, by campaign
Wallet ledger — every line is tagged with the originating Brand
CSV export — brand_id column for finance reconciliation

Limits per Brand

You can set a monthly cap per Brand so a single team can’t accidentally drain the shared wallet. See Per-brand spending limits.