Build a profile that gets discovered
Brands find you by browsing lists — curated collections of influencers grouped by niche, country, audience size, and tags. Your profile only appears on a list if it matches the list’s filters. So the goal is to be specific and complete, not generic.
The checklist
1. Connect every platform you actively use
The single biggest factor. An influencer with one connected platform shows up on a fraction of the lists they could. See Connect socials.
2. Add a clear display name
Use the name brands would search for. If you’re known as “@coffee_emma” online, don’t list yourself as “Emma S.” here.
3. Add a focused bio
One sentence about what you do. “Specialty coffee reviews + brewing tutorials, based in Istanbul” beats “Lifestyle creator, dreamer, traveler” every time. Specific niches win specific brand searches.
4. Set your country and language(s)
Brands targeting specific markets filter on these. Missing country = missing from country lists.
5. Tag your niches
Pick the 3-5 niches that genuinely describe your content. Don’t claim 15 — overclaiming hurts your match quality and your ranking inside lists. See Classification and tags.
6. Set your tier expectations
We auto-detect your tier from follower count, but you can confirm or adjust. See Influencer tiers.
7. Add 2-3 case studies
Past brand work, with the post link if it’s still live. This is the single most-read section of your profile. See Add case studies.
8. Set indicative rates (optional)
Helps brands self-select. You can hide rates entirely if you negotiate per deal. See Set your rates.
What NOT to do
- ❌ Don’t claim niches you don’t actually post about — match quality drops, brands lose trust
- ❌ Don’t fake follower count — we read it from the connected platform, you can’t game it here
- ❌ Don’t leave the bio empty — empty profiles get filtered out of most list rankings