Send your first invitations

Once your campaign is set up, the next step is to send invitations. An invitation is a structured message that includes your brief, your offer, and a one-click accept/decline.

Two ways to invite

1. From a campaign — you’ve already defined a brief and budget; the campaign sends a uniform invitation to everyone you target
2. Direct chat — for the 6 sample influencers visible on a public list, you can send a one-off message without launching a campaign

For most use cases, the campaign route is the right one. It scales, it tracks replies, and it ties the invitation to a budget that’s already reserved.

Personalize within reason

Mass-identical messages get ignored. The invitation lets you:

• Address the influencer by name (auto-filled)
• Reference a specific post or content theme of theirs (you write this)
• Adjust the offered fee per-influencer (or use a tier-based default)

But don’t try to write 800 unique invitations by hand. Most brands use the bulk template with a name token and one variable line. See Bulk message templates.

What you’ll see in your inbox

Each invitation shows a status:

• Sent — delivered to the influencer’s notification center and email
• Viewed — they opened it
• Replied — they sent back a message (read it!)
• Accepted — they’re in; money is now reserved or escrowed depending on mode
• Declined — they passed; you can re-invite later if context changes

See Track invitation status for more.

Limits

There are outreach rate limits to prevent spam and protect influencers. They apply per campaign and per Brand. See Outreach rate limits.

Related

• Chat with influencers — once they reply
• What to do when an influencer declines