Essential — launch priority
Campaign report basics
Every campaign produces a report. It rolls up the deliverables, the metrics, and an AI-written summary into one shareable view.
What’s in the report
- Campaign overview — brief, budget spent, mode, duration
- Influencer roster — who participated, what they delivered, their tier
- Per-post metrics — views, likes, comments, saves, shares (where the platform exposes them)
- Aggregate reach + engagement — totals and per-tier breakdowns
- EMV — Earned Media Value, with our methodology shown. See Calculate EMV.
- AI Analysis — a written summary of what worked, what didn’t, and what to do next
When the report is generated
- A draft report is available the moment any deliverable is approved
- A first full report generates 7 days after the campaign’s last deliverable lands (gives metrics time to mature)
- The report refreshes automatically for 90 days post-campaign — late engagement keeps counting
Reading the metrics
We pull metrics from the platform itself when we have permission (usually via the influencer’s connected account) and from the post’s public view when we don’t. If a metric isn’t available, we show ”—” rather than a guess. We don’t invent numbers, multiply EMV by industry coefficients, or backfill missing data with averages.
Sharing
- Export to PDF for stakeholders
- Export to Excel for finance / analytics
- Export to PPTX for board decks
- Share a read-only link (no login required) for external partners
See Export and Share a report.